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A “Facebook” for cassava processing equipment – digital marketing support for small-scale cassava equipment manufacturers in West and Central Africa

A “Facebook” for cassava processing equipment – digital marketing support for small-scale cassava equipment manufacturers in West and Central Africa

Priebe, Jan and Bennett, Ben (2015) A “Facebook” for cassava processing equipment – digital marketing support for small-scale cassava equipment manufacturers in West and Central Africa. In: World Congress on Root and Tuber Crops - WCRTC, 18 - 22 Jaunary 2016, Nanning, Guangxi, China.

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Abstract

The increasing performance of the Cassava Industry in West and Central African regions (IPCI) is a three year initiative, starting in 2015. The aim of the project is to provide support to IFAD's national cassava programmes across West and Central Africa to increase the demand for cassava and cassava products through improved processing.

Item Type: Conference or Conference Paper (Poster)
Uncontrolled Keywords: Agriculture; Nigeria; marketing; cassava; processing; mobile
Subjects: S Agriculture > SB Plant culture
Faculty / Department / Research Group: Faculty of Engineering & Science
Faculty of Engineering & Science > Natural Resources Institute
Faculty of Engineering & Science > Natural Resources Institute > Food Systems Research Group
Related URLs:
Last Modified: 18 Oct 2016 14:16
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/15879

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