Skip navigation

Science and branding or the ‘science’ of branding?

Science and branding or the ‘science’ of branding?

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

Full text not available from this repository.

Abstract

Drawing from physics and consumerism alike, Dr. Wilson reveals how Branding is not only a tool, but a tool that presents value to each and every one of us regardless of our respective vocational titles.

Item Type: Article
Uncontrolled Keywords: brands, branding, brand management, marketing history, science marketing, marketing science
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:25
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/10558

Actions (login required)

View Item View Item