Browse by Journal Title

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adaptation advertising advertising models E-service scape Emotion Fashion Shopping marketing mix Online consumer behaviour Online environment S-O-R standardisation

Number of items: 11.

adaptation

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:https://doi.org/10.1362/146934708X378668)

advertising

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:https://doi.org/10.1362/146934708X378668)

advertising models

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:https://doi.org/10.1362/146934708X378668)

E-service scape

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

Emotion

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

Fashion Shopping

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

marketing mix

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:https://doi.org/10.1362/146934708X378668)

Online consumer behaviour

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

Online environment

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

S-O-R

Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Tagg, Stephen (2012) Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12 (2). pp. 161-180. ISSN 1469-347X (Print), 1472-1384 (Online) (doi:https://doi.org/10.1362/146934712X13366562572476)

standardisation

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:https://doi.org/10.1362/146934708X378668)

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