advertising

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

Ambivalent sexism

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0112-4)

cross-cultural

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

cross-national

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

Gender attitudes

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0112-4)

gender portrayal

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

Gender representation

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2011) Representation of gender in South African television advertising: A content analysis. Sex Roles, 65 (5). pp. 356-370. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0027-0)

Gender role portrayal

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2011) Representation of gender in South African television advertising: A content analysis. Sex Roles, 65 (5). pp. 356-370. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0027-0)

gender roles

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

Poland

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0112-4)

sexism

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

South Africa

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2011) Representation of gender in South African television advertising: A content analysis. Sex Roles, 65 (5). pp. 356-370. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0027-0)

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0112-4)

stereotype content

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-018-0906-8)

Television advertising

Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 (2011) Representation of gender in South African television advertising: A content analysis. Sex Roles, 65 (5). pp. 356-370. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0027-0)

United Kingdom

Zawisza, Magdalena, Luyt, Russell ORCID: https://orcid.org/0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:10.1007/s11199-011-0112-4)