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Luyt, Russell ORCID: 0000-0003-3842-0273 (2011) Representation of gender in South African television advertising: A content analysis. Sex Roles, 65 (5). pp. 356-370. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:


Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:

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