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Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian
(2024)
A thematic analysis of factors influencing small and medium
enterprise adoption of social media marketing: a TOE framework perspective.
Qualitative Market Research: An International Journal, 28 (1).
pp. 179-205.
ISSN 1352-2752 (Print), 1758-7646 (Online)
(doi:10.1108/QMR-10-2023-0143)