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Haq, Shoaib Ul ORCID logoORCID: https://orcid.org/0000-0002-8899-290X and Kwok, Yiu-Keung (2025) When hate does not last: the evolution of brand schema in online communities. Qualitative Market Research: An International Journal. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/qmr-06-2024-0105)

Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010, Rizwan, Hadia and Zhu, Xiaoxian (2024) A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective. Qualitative Market Research: An International Journal, 28 (1). pp. 179-205. ISSN 1352-2752 (Print), 1758-7646 (Online) (doi:10.1108/QMR-10-2023-0143)

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