conceptual framework

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

design thinking

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

generative AI

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

innovation

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

LUMA system

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

small business

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

small business social responsibility

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

small medium enterprises

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

social entrepreneurship

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

social impact

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

social innovation

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)

sustainable development goals

Yusoff, Asrif ORCID: https://orcid.org/0009-0003-3847-4623 (2026) Driving small business social impact and innovation via design thinking and GenAI integration. Journal of Social Impact in Business Research. ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online) (In Press) (doi:10.1108/JSIBR-04-2025-0043)