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Yusoff, Asrif 
ORCID: https://orcid.org/0009-0003-3847-4623
(2026)
Driving small business social impact and innovation via design thinking and GenAI integration.
Journal of Social Impact in Business Research.
ISSN 3049-4877 (Print), 10.1108/JSIBR-04-2025-0043 (Online)
(In Press)
(doi:10.1108/JSIBR-04-2025-0043)