Browse by Journal Title

Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping

Jump to: M

Number of items: 1.

M

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:https://doi.org/10.1108/JPBM-07-2016-1285)

This list was generated on Mon Mar 27 22:58:13 2023 UTC.