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Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:10.1108/JPBM-07-2016-1285)

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