Skip navigation

Browse by Journal Title

Browse by Journal Title

Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping
Number of items: 1.

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:10.1108/JPBM-07-2016-1285)

This list was generated on Tue Dec 3 17:15:41 2024 UTC.