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Article
Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa
ORCID: 0000-0002-0739-2110
(2023)
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis.
Journal of Marketing Management.
ISSN 0267-257X (Print), 1472-1376 (Online)
(doi:https://doi.org/10.1080/0267257X.2023.2209584)
Eckhardt, Giana M., Belk, Russell W. and Wilson, Jonathan A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31 (7-8). pp. 807-826. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2014.989890)