branding

Eckhardt, Giana M., Belk, Russell W. and Wilson, Jonathan A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31 (7-8). pp. 807-826. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2014.989890)

communities of practice

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2023.2209584)

conspicuous consumption

Eckhardt, Giana M., Belk, Russell W. and Wilson, Jonathan A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31 (7-8). pp. 807-826. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2014.989890)

crisis management

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2023.2209584)

entrepreneurial decision-making

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2023.2209584)

inconspicuous consumption

Eckhardt, Giana M., Belk, Russell W. and Wilson, Jonathan A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31 (7-8). pp. 807-826. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2014.989890)

luxury

Eckhardt, Giana M., Belk, Russell W. and Wilson, Jonathan A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31 (7-8). pp. 807-826. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2014.989890)

marketing decision-making

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2023.2209584)

microbusiness

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2023.2209584)

women entrepreneurs

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2023.2209584)