Browse by Journal Title
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airline advertising
Zhang, Yakun
ORCID: 0000-0002-5336-7717
, Kokkranikal, Jithendran
ORCID: 0000-0003-0103-562X
and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:https://doi.org/10.1080/13527266.2023.2246036)
elaboration likelihood model
Zhang, Yakun
ORCID: 0000-0002-5336-7717
, Kokkranikal, Jithendran
ORCID: 0000-0003-0103-562X
and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:https://doi.org/10.1080/13527266.2023.2246036)
mental imagery
Zhang, Yakun
ORCID: 0000-0002-5336-7717
, Kokkranikal, Jithendran
ORCID: 0000-0003-0103-562X
and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:https://doi.org/10.1080/13527266.2023.2246036)
purchase intention
Zhang, Yakun
ORCID: 0000-0002-5336-7717
, Kokkranikal, Jithendran
ORCID: 0000-0003-0103-562X
and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:https://doi.org/10.1080/13527266.2023.2246036)
quantity
Zhang, Yakun
ORCID: 0000-0002-5336-7717
, Kokkranikal, Jithendran
ORCID: 0000-0003-0103-562X
and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:https://doi.org/10.1080/13527266.2023.2246036)
valence
Zhang, Yakun
ORCID: 0000-0002-5336-7717
, Kokkranikal, Jithendran
ORCID: 0000-0003-0103-562X
and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:https://doi.org/10.1080/13527266.2023.2246036)
visual stimuli
Zhang, Yakun
ORCID: 0000-0002-5336-7717
, Kokkranikal, Jithendran
ORCID: 0000-0003-0103-562X
and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:https://doi.org/10.1080/13527266.2023.2246036)
vividness
Zhang, Yakun
ORCID: 0000-0002-5336-7717
, Kokkranikal, Jithendran
ORCID: 0000-0003-0103-562X
and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:https://doi.org/10.1080/13527266.2023.2246036)