Browse by Journal Title
Rahman, Shamma and Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717
(2026)
Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:10.1080/13527266.2026.2638790)
Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Kokkranikal, Jithendran
ORCID: https://orcid.org/0000-0003-0103-562X and Parker, Brianna
(2023)
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing.
Journal of Marketing Communications.
ISSN 1352-7266 (Print), 1466-4445 (Online)
(doi:10.1080/13527266.2023.2246036)
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