Haq, Shoaib Ul ORCID: 0000-0002-8899-290X , Butt, Irfan, Ahmed, Zeeshan and Al-Said, Faris Turki (2020) Scale of religiosity for Muslims: an exploratory study. Journal of Islamic Marketing, 11 (6). pp. 1201-1224. ISSN 1759-0833 (doi:https://doi.org/10.1108/JIMA-03-2016-0018)

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831211259718)

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831211232591)

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306327)

Wilson, Jonathan A. J. (2013) The trouble with religiosity constructs [Editorial]. Journal of Islamic Marketing, 4 (2). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204baa.001)

Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204aaa.001)

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055851)

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831111115222)

Yassim, Mazia ORCID: 0000-0001-8835-7036 (2013) Cricket as a vehicle for community cohesion: Building bridges with British Muslims. Journal of Islamic Marketing, 4 (2). pp. 218-227. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311329322)