Browse by Journal Title
advertising
Kohrs, Kirsten ORCID: https://orcid.org/0000-0003-4302-833X (2020) The language of luxury fashion advertising: Technology of the self and spectacle. Journal of Fashion Marketing and Management. ISSN 1361-2026 (Print), 1361-2026 (Online) (doi:10.1108/JFMM-02-2020-0029)
experiential marketing
Kohrs, Kirsten ORCID: https://orcid.org/0000-0003-4302-833X (2020) The language of luxury fashion advertising: Technology of the self and spectacle. Journal of Fashion Marketing and Management. ISSN 1361-2026 (Print), 1361-2026 (Online) (doi:10.1108/JFMM-02-2020-0029)
luxury fashion
Kohrs, Kirsten ORCID: https://orcid.org/0000-0003-4302-833X (2020) The language of luxury fashion advertising: Technology of the self and spectacle. Journal of Fashion Marketing and Management. ISSN 1361-2026 (Print), 1361-2026 (Online) (doi:10.1108/JFMM-02-2020-0029)
theoretical framework
Kohrs, Kirsten ORCID: https://orcid.org/0000-0003-4302-833X (2020) The language of luxury fashion advertising: Technology of the self and spectacle. Journal of Fashion Marketing and Management. ISSN 1361-2026 (Print), 1361-2026 (Online) (doi:10.1108/JFMM-02-2020-0029)
visual communication
Kohrs, Kirsten ORCID: https://orcid.org/0000-0003-4302-833X (2020) The language of luxury fashion advertising: Technology of the self and spectacle. Journal of Fashion Marketing and Management. ISSN 1361-2026 (Print), 1361-2026 (Online) (doi:10.1108/JFMM-02-2020-0029)
visual discourse
Kohrs, Kirsten ORCID: https://orcid.org/0000-0003-4302-833X (2020) The language of luxury fashion advertising: Technology of the self and spectacle. Journal of Fashion Marketing and Management. ISSN 1361-2026 (Print), 1361-2026 (Online) (doi:10.1108/JFMM-02-2020-0029)