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Kohrs, Kirsten ORCID: https://orcid.org/0000-0003-4302-833X (2020) The language of luxury fashion advertising: Technology of the self and spectacle. Journal of Fashion Marketing and Management. ISSN 1361-2026 (Print), 1361-2026 (Online) (doi:10.1108/JFMM-02-2020-0029)