cognitive load

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

contextual backgrounds

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

dynamic product imagery

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

imagery fluency

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)

perceptual load

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:https://doi.org/10.1080/00913367.2020.1789014)