body positive advertisement

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

brand authenticity

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

cognitive load

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2020.1789014)

consumer engagement

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

contextual backgrounds

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2020.1789014)

dynamic product imagery

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2020.1789014)

gender role stress

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

imagery fluency

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2020.1789014)

implicit advertising strategy

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

perceptual load

Zhang, Yakun ORCID: https://orcid.org/0000-0002-5336-7717, Xiao, Sarah Hong and Nicholson, Michael (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising, 49 (5). pp. 592-612. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2020.1789014)

responsible marketing

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

social media

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)

wellbeing

Bhattacharjee, Debashree Roy ORCID: https://orcid.org/0000-0002-6710-2111, Pradhan, Debasis ORCID: https://orcid.org/0000-0002-2982-7971, Kuanr, Abhisek ORCID: https://orcid.org/0000-0002-7118-7672 and Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 (2024) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement. Journal of Advertising. pp. 1-20. ISSN 0091-3367 (Print), 1557-7805 (Online) (doi:10.1080/00913367.2024.2306422)