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Zhang, Yakun ORCID: 0000-0002-5336-7717, Xiao, Sarah Hong and Nicholson, Michael
(2020)
The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control.
Journal of Advertising, 49 (5).
pp. 592-612.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(doi:https://doi.org/10.1080/00913367.2020.1789014)