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globalisation Globalization localisation Localization marketing Retail Retailing Small to medium-sized enterprises SMEs Spain strategy United Kingdom
Number of items: 12.

globalisation

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

Globalization

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

localisation

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

Localization

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

marketing

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

Retail

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

Retailing

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

Small to medium-sized enterprises

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

SMEs

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

Spain

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

strategy

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

United Kingdom

Coca-Stefaniak, J. Andres ORCID logoORCID: https://orcid.org/0000-0001-5711-519X, Parker, Cathy and Rees, Patricia (2010) Localisation as a marketing strategy for small retailers. International Journal of Retail & Distribution Management, 38 (9). pp. 677-697. ISSN 0959-0552 (doi:10.1108/09590551011062439)

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