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Coca-Stefaniak, J. Andres
ORCID: 0000-0001-5711-519X
, Parker, Cathy and Rees, Patricia
(2010)
Localisation as a marketing strategy for small retailers.
International Journal of Retail & Distribution Management, 38 (9).
pp. 677-697.
ISSN 0959-0552
(doi:https://doi.org/10.1108/09590551011062439)