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Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping
Advertising agriculture app-only B2B banking banking industry Banks branding content analysis dark side developing countries digital emerging economies emotional advertising Emotional appeal financial service Financial services FinTech FinTech developers high street bank interviews loan advertisments mixed methods neobank qualitative study reputation SDGs TDNB UK women entrepreneurs
Number of items: 32.

Advertising

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:10.1108/IJBM-09-2016-0127)

agriculture

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

app-only

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:10.1108/ijbm-12-2022-0529)

B2B

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:10.1108/IJBM-09-2016-0127)

banking

Sampat, Brinda, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:10.1108/ijbm-07-2022-0328)

banking industry

Butt, Irfan ORCID logoORCID: https://orcid.org/0000-0002-9594-5722, Haq, Shoaib Ul ORCID logoORCID: https://orcid.org/0000-0002-8899-290X, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin ORCID logoORCID: https://orcid.org/0000-0001-8145-6912 (2022) Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. International Journal of Bank Marketing, 40 (7). pp. 1526-1554. ISSN 0265-2323 (doi:10.1108/IJBM-03-2021-0104)

Banks

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:10.1108/IJBM-09-2016-0127)

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

branding

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:10.1108/ijbm-12-2022-0529)

content analysis

Czarnecka, Barbara and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:10.1108/IJBM-07-2019-0249)

dark side

Sampat, Brinda, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:10.1108/ijbm-07-2022-0328)

developing countries

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

digital

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:10.1108/ijbm-12-2022-0529)

emerging economies

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

emotional advertising

Czarnecka, Barbara and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:10.1108/IJBM-07-2019-0249)

Emotional appeal

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:10.1108/IJBM-09-2016-0127)

financial service

Sampat, Brinda, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:10.1108/ijbm-07-2022-0328)

Financial services

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:10.1108/IJBM-09-2016-0127)

FinTech

Sampat, Brinda, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:10.1108/ijbm-07-2022-0328)

FinTech developers

Sampat, Brinda, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:10.1108/ijbm-07-2022-0328)

high street bank

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:10.1108/ijbm-12-2022-0529)

interviews

Czarnecka, Barbara and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:10.1108/IJBM-07-2019-0249)

loan advertisments

Czarnecka, Barbara and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:10.1108/IJBM-07-2019-0249)

mixed methods

Butt, Irfan ORCID logoORCID: https://orcid.org/0000-0002-9594-5722, Haq, Shoaib Ul ORCID logoORCID: https://orcid.org/0000-0002-8899-290X, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin ORCID logoORCID: https://orcid.org/0000-0001-8145-6912 (2022) Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. International Journal of Bank Marketing, 40 (7). pp. 1526-1554. ISSN 0265-2323 (doi:10.1108/IJBM-03-2021-0104)

neobank

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:10.1108/ijbm-12-2022-0529)

qualitative study

Sampat, Brinda, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:10.1108/ijbm-07-2022-0328)

reputation

Butt, Irfan ORCID logoORCID: https://orcid.org/0000-0002-9594-5722, Haq, Shoaib Ul ORCID logoORCID: https://orcid.org/0000-0002-8899-290X, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin ORCID logoORCID: https://orcid.org/0000-0001-8145-6912 (2022) Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. International Journal of Bank Marketing, 40 (7). pp. 1526-1554. ISSN 0265-2323 (doi:10.1108/IJBM-03-2021-0104)

SDGs

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

TDNB

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:10.1108/ijbm-12-2022-0529)

UK

Czarnecka, Barbara and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:10.1108/IJBM-07-2019-0249)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:10.1108/IJBM-09-2016-0127)

women entrepreneurs

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:10.1108/ijbm-03-2023-0128)

This list was generated on Sat Dec 21 15:57:40 2024 UTC.