Browse by Journal Title
![]() | Up a level |
Advertising
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2018)
Emotional appeals in UK business-to-business financial services advertisements.
International Journal of Bank Marketing, 36 (1).
pp. 208-227.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-09-2016-0127)
agriculture
Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba
(2024)
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.
International Journal of Bank Marketing.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-03-2023-0128)
app-only
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2024)
High street banking on the app: branding strategies of traditionally-driven neobanks.
International Journal of Bank Marketing, 42 (2).
pp. 301-330.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-12-2022-0529)
B2B
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2018)
Emotional appeals in UK business-to-business financial services advertisements.
International Journal of Bank Marketing, 36 (1).
pp. 208-227.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-09-2016-0127)
banking
Sampat, Brinda, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2023)
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.
International Journal of Bank Marketing, 42 (1).
pp. 38-65.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-07-2022-0328)
banking industry
Butt, Irfan
ORCID: 0000-0002-9594-5722
, Haq, Shoaib Ul, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin
ORCID: 0000-0001-8145-6912
(2022)
Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy.
International Journal of Bank Marketing, 40 (7).
pp. 1526-1554.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-03-2021-0104)
Banks
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2018)
Emotional appeals in UK business-to-business financial services advertisements.
International Journal of Bank Marketing, 36 (1).
pp. 208-227.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-09-2016-0127)
Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba
(2024)
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.
International Journal of Bank Marketing.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-03-2023-0128)
branding
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2024)
High street banking on the app: branding strategies of traditionally-driven neobanks.
International Journal of Bank Marketing, 42 (2).
pp. 301-330.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-12-2022-0529)
content analysis
Czarnecka, Barbara and Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2019)
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.
International Journal of Bank Marketing, 38 (3).
pp. 756-776.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-07-2019-0249)
dark side
Sampat, Brinda, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2023)
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.
International Journal of Bank Marketing, 42 (1).
pp. 38-65.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-07-2022-0328)
developing countries
Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba
(2024)
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.
International Journal of Bank Marketing.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-03-2023-0128)
digital
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2024)
High street banking on the app: branding strategies of traditionally-driven neobanks.
International Journal of Bank Marketing, 42 (2).
pp. 301-330.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-12-2022-0529)
emerging economies
Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba
(2024)
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.
International Journal of Bank Marketing.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-03-2023-0128)
emotional advertising
Czarnecka, Barbara and Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2019)
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.
International Journal of Bank Marketing, 38 (3).
pp. 756-776.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-07-2019-0249)
Emotional appeal
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2018)
Emotional appeals in UK business-to-business financial services advertisements.
International Journal of Bank Marketing, 36 (1).
pp. 208-227.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-09-2016-0127)
financial service
Sampat, Brinda, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2023)
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.
International Journal of Bank Marketing, 42 (1).
pp. 38-65.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-07-2022-0328)
Financial services
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2018)
Emotional appeals in UK business-to-business financial services advertisements.
International Journal of Bank Marketing, 36 (1).
pp. 208-227.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-09-2016-0127)
FinTech
Sampat, Brinda, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2023)
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.
International Journal of Bank Marketing, 42 (1).
pp. 38-65.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-07-2022-0328)
FinTech developers
Sampat, Brinda, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2023)
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.
International Journal of Bank Marketing, 42 (1).
pp. 38-65.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-07-2022-0328)
high street bank
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2024)
High street banking on the app: branding strategies of traditionally-driven neobanks.
International Journal of Bank Marketing, 42 (2).
pp. 301-330.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-12-2022-0529)
interviews
Czarnecka, Barbara and Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2019)
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.
International Journal of Bank Marketing, 38 (3).
pp. 756-776.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-07-2019-0249)
loan advertisments
Czarnecka, Barbara and Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2019)
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.
International Journal of Bank Marketing, 38 (3).
pp. 756-776.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-07-2019-0249)
mixed methods
Butt, Irfan
ORCID: 0000-0002-9594-5722
, Haq, Shoaib Ul, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin
ORCID: 0000-0001-8145-6912
(2022)
Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy.
International Journal of Bank Marketing, 40 (7).
pp. 1526-1554.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-03-2021-0104)
neobank
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2024)
High street banking on the app: branding strategies of traditionally-driven neobanks.
International Journal of Bank Marketing, 42 (2).
pp. 301-330.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-12-2022-0529)
qualitative study
Sampat, Brinda, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2023)
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective.
International Journal of Bank Marketing, 42 (1).
pp. 38-65.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-07-2022-0328)
reputation
Butt, Irfan
ORCID: 0000-0002-9594-5722
, Haq, Shoaib Ul, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin
ORCID: 0000-0001-8145-6912
(2022)
Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy.
International Journal of Bank Marketing, 40 (7).
pp. 1526-1554.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-03-2021-0104)
SDGs
Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba
(2024)
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.
International Journal of Bank Marketing.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-03-2023-0128)
TDNB
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Nguyen, Phong Nguyen
(2024)
High street banking on the app: branding strategies of traditionally-driven neobanks.
International Journal of Bank Marketing, 42 (2).
pp. 301-330.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-12-2022-0529)
UK
Czarnecka, Barbara and Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2019)
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.
International Journal of Bank Marketing, 38 (3).
pp. 756-776.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-07-2019-0249)
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2018)
Emotional appeals in UK business-to-business financial services advertisements.
International Journal of Bank Marketing, 36 (1).
pp. 208-227.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-09-2016-0127)
women entrepreneurs
Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
, Nguyen, Nguyen Phong and Mogaji, Stephen Alaba
(2024)
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals.
International Journal of Bank Marketing.
ISSN 0265-2323
(doi:https://doi.org/10.1108/ijbm-03-2023-0128)