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Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

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