Browse by Journal Title
![]() | Up a level |
Number of items: 2.
C
Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2019)
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.
International Journal of Bank Marketing, 38 (3).
pp. 756-776.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-07-2019-0249)
M
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842
(2018)
Emotional appeals in UK business-to-business financial services advertisements.
International Journal of Bank Marketing, 36 (1).
pp. 208-227.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-09-2016-0127)