C

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

M

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)