B

Butt, Irfan ORCID: 0000-0002-9594-5722 , Haq, Shoaib Ul, Shareef, Mahmud A., Chowdhury, Abdul Hannan and Ahmed, Jashim Uddin ORCID: 0000-0001-8145-6912 (2022) Ethical reputation and retail bank selection: a sequential exploratory mixed-methods study in an emerging economy. International Journal of Bank Marketing, 40 (7). pp. 1526-1554. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-03-2021-0104)

C

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

M

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36 (1). pp. 208-227. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-09-2016-0127)

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nguyen, Phong Nguyen (2024) High street banking on the app: branding strategies of traditionally-driven neobanks. International Journal of Bank Marketing, 42 (2). pp. 301-330. ISSN 0265-2323 (doi:https://doi.org/10.1108/ijbm-12-2022-0529)

S

Sampat, Brinda, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Nguyen, Phong Nguyen (2023) The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective. International Journal of Bank Marketing, 42 (1). pp. 38-65. ISSN 0265-2323 (doi:https://doi.org/10.1108/ijbm-07-2022-0328)

T

Tomisin, Adefare, Adeola, Ogechi, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Nguyen, Nguyen Phong and Mogaji, Stephen Alaba (2024) Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals. International Journal of Bank Marketing. ISSN 0265-2323 (doi:https://doi.org/10.1108/ijbm-03-2023-0128)