Browse by Journal Title
Africa
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)
attachment theory
Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.02.009)
B2B marketing
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.05.001)
brand identify
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.05.001)
brand-specific transformational leadership (TFL)
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.05.001)
business relationship
Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.02.009)
business-to-business branding
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)
China
Qi, Xiaoguang, Chan, Jin Hooi ORCID: https://orcid.org/0000-0002-6275-9763, Hu, Junyan and Li, Yifan (2020) Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89. pp. 50-60. ISSN 0019-8501 (doi:10.1016/j.indmarman.2020.01.009)
closeness
Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.02.009)
cross-border e-commerce
Qi, Xiaoguang, Chan, Jin Hooi ORCID: https://orcid.org/0000-0002-6275-9763, Hu, Junyan and Li, Yifan (2020) Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89. pp. 50-60. ISSN 0019-8501 (doi:10.1016/j.indmarman.2020.01.009)
emerging economies
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)
emerging economy
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.05.001)
entry mode
Qi, Xiaoguang, Chan, Jin Hooi ORCID: https://orcid.org/0000-0002-6275-9763, Hu, Junyan and Li, Yifan (2020) Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89. pp. 50-60. ISSN 0019-8501 (doi:10.1016/j.indmarman.2020.01.009)
M&A integration
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.05.001)
M&A performance
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.05.001)
positioning
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)
professional service
Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.02.009)
security
Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.02.009)
service brands
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2022.12.003)
social bond
Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.02.009)
technology intermediaries
Qi, Xiaoguang, Chan, Jin Hooi ORCID: https://orcid.org/0000-0002-6275-9763, Hu, Junyan and Li, Yifan (2020) Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89. pp. 50-60. ISSN 0019-8501 (doi:10.1016/j.indmarman.2020.01.009)