Africa

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)

attachment theory

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.02.009)

B2B marketing

Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)

brand identify

Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)

brand-specific transformational leadership (TFL)

Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)

business relationship

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.02.009)

business-to-business branding

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)

China

Qi, Xiaoguang, Chan, Jin Hooi ORCID: 0000-0002-6275-9763 , Hu, Junyan and Li, Yifan (2020) Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89. pp. 50-60. ISSN 0019-8501 (doi:https://doi.org/10.1016/j.indmarman.2020.01.009)

closeness

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.02.009)

cross-border e-commerce

Qi, Xiaoguang, Chan, Jin Hooi ORCID: 0000-0002-6275-9763 , Hu, Junyan and Li, Yifan (2020) Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89. pp. 50-60. ISSN 0019-8501 (doi:https://doi.org/10.1016/j.indmarman.2020.01.009)

emerging economies

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)

emerging economy

Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)

entry mode

Qi, Xiaoguang, Chan, Jin Hooi ORCID: 0000-0002-6275-9763 , Hu, Junyan and Li, Yifan (2020) Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89. pp. 50-60. ISSN 0019-8501 (doi:https://doi.org/10.1016/j.indmarman.2020.01.009)

M&A integration

Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)

M&A performance

Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.05.001)

positioning

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)

professional service

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.02.009)

security

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.02.009)

service brands

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)

social bond

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.02.009)

technology intermediaries

Qi, Xiaoguang, Chan, Jin Hooi ORCID: 0000-0002-6275-9763 , Hu, Junyan and Li, Yifan (2020) Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89. pp. 50-60. ISSN 0019-8501 (doi:https://doi.org/10.1016/j.indmarman.2020.01.009)