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M
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong
(2022)
B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands.
Industrial Marketing Management, 108 (1).
pp. 237-250.
ISSN 0019-8501 (Print), 1873-2062 (Online)
(doi:https://doi.org/10.1016/j.indmarman.2022.12.003)
Q
Qi, Xiaoguang, Chan, Jin Hooi ORCID: 0000-0002-6275-9763, Hu, Junyan and Li, Yifan
(2020)
Motivations for selecting cross-border e-commerce as a foreign market entry mode.
Industrial Marketing Management, 89.
pp. 50-60.
ISSN 0019-8501
(doi:https://doi.org/10.1016/j.indmarman.2020.01.009)