Browse by Journal Title
K
Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 and Kuenzel, Sven
(2024)
An attachment theory perspective of professional service providers' social bonds with their clients.
Industrial Marketing Management, 118.
pp. 136-147.
ISSN 0019-8501 (Print), 1873-2062 (Online)
(doi:10.1016/j.indmarman.2024.02.009)
M
Mao, Di, Rao-Nicholson, Rekha, Chenjing, Zhang and Yichuan, Wang (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:10.1016/j.indmarman.2024.05.001)
Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong
(2022)
B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands.
Industrial Marketing Management, 108 (1).
pp. 237-250.
ISSN 0019-8501 (Print), 1873-2062 (Online)
(doi:10.1016/j.indmarman.2022.12.003)
Q
Qi, Xiaoguang, Chan, Jin Hooi ORCID: https://orcid.org/0000-0002-6275-9763, Hu, Junyan and Li, Yifan
(2020)
Motivations for selecting cross-border e-commerce as a foreign market entry mode.
Industrial Marketing Management, 89.
pp. 50-60.
ISSN 0019-8501
(doi:10.1016/j.indmarman.2020.01.009)