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cluster analysis excessive alcohol consumption health management style segmentation social marketing
Number of items: 5.

cluster analysis

Sahadev, Sunil ORCID logoORCID: https://orcid.org/0000-0001-9648-8079, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 and Mukherjee, Avinandan (Avi) (2020) Segmenting excessive alcohol consumers: implications for social marketing. IIM Kozhikode Society & Management Review, 9 (2). pp. 213-225. ISSN 2277-9752 (Print), 2321-029X (Online) (doi:10.1177/2277975220913366)

excessive alcohol consumption

Sahadev, Sunil ORCID logoORCID: https://orcid.org/0000-0001-9648-8079, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 and Mukherjee, Avinandan (Avi) (2020) Segmenting excessive alcohol consumers: implications for social marketing. IIM Kozhikode Society & Management Review, 9 (2). pp. 213-225. ISSN 2277-9752 (Print), 2321-029X (Online) (doi:10.1177/2277975220913366)

health management style

Sahadev, Sunil ORCID logoORCID: https://orcid.org/0000-0001-9648-8079, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 and Mukherjee, Avinandan (Avi) (2020) Segmenting excessive alcohol consumers: implications for social marketing. IIM Kozhikode Society & Management Review, 9 (2). pp. 213-225. ISSN 2277-9752 (Print), 2321-029X (Online) (doi:10.1177/2277975220913366)

segmentation

Sahadev, Sunil ORCID logoORCID: https://orcid.org/0000-0001-9648-8079, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 and Mukherjee, Avinandan (Avi) (2020) Segmenting excessive alcohol consumers: implications for social marketing. IIM Kozhikode Society & Management Review, 9 (2). pp. 213-225. ISSN 2277-9752 (Print), 2321-029X (Online) (doi:10.1177/2277975220913366)

social marketing

Sahadev, Sunil ORCID logoORCID: https://orcid.org/0000-0001-9648-8079, Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202 and Mukherjee, Avinandan (Avi) (2020) Segmenting excessive alcohol consumers: implications for social marketing. IIM Kozhikode Society & Management Review, 9 (2). pp. 213-225. ISSN 2277-9752 (Print), 2321-029X (Online) (doi:10.1177/2277975220913366)

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