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Sahadev, Sunil 
ORCID: https://orcid.org/0000-0001-9648-8079, Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202 and Mukherjee, Avinandan (Avi)
(2020)
Segmenting excessive alcohol consumers: implications for social marketing.
IIM Kozhikode Society & Management Review, 9 (2).
pp. 213-225.
ISSN 2277-9752 (Print), 2321-029X (Online)
(doi:10.1177/2277975220913366)