advertising

Newton, Victoria Louise (2010) Folklore and advertising: an examination of traditional themes and motifs in British twenty-first-century television advertising campaigns. Folk Life - Journal of Ethnological Studies, 48 (1). pp. 48-62. ISSN 0430-8778 (Print), 1759-670X (Online) (doi:10.1179/043087710X12610655423645)

folktale

Newton, Victoria Louise (2010) Folklore and advertising: an examination of traditional themes and motifs in British twenty-first-century television advertising campaigns. Folk Life - Journal of Ethnological Studies, 48 (1). pp. 48-62. ISSN 0430-8778 (Print), 1759-670X (Online) (doi:10.1179/043087710X12610655423645)

motifs

Newton, Victoria Louise (2010) Folklore and advertising: an examination of traditional themes and motifs in British twenty-first-century television advertising campaigns. Folk Life - Journal of Ethnological Studies, 48 (1). pp. 48-62. ISSN 0430-8778 (Print), 1759-670X (Online) (doi:10.1179/043087710X12610655423645)

Propp

Newton, Victoria Louise (2010) Folklore and advertising: an examination of traditional themes and motifs in British twenty-first-century television advertising campaigns. Folk Life - Journal of Ethnological Studies, 48 (1). pp. 48-62. ISSN 0430-8778 (Print), 1759-670X (Online) (doi:10.1179/043087710X12610655423645)

television

Newton, Victoria Louise (2010) Folklore and advertising: an examination of traditional themes and motifs in British twenty-first-century television advertising campaigns. Folk Life - Journal of Ethnological Studies, 48 (1). pp. 48-62. ISSN 0430-8778 (Print), 1759-670X (Online) (doi:10.1179/043087710X12610655423645)

themes

Newton, Victoria Louise (2010) Folklore and advertising: an examination of traditional themes and motifs in British twenty-first-century television advertising campaigns. Folk Life - Journal of Ethnological Studies, 48 (1). pp. 48-62. ISSN 0430-8778 (Print), 1759-670X (Online) (doi:10.1179/043087710X12610655423645)