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Newton, Victoria Louise (2010) Folklore and advertising: an examination of traditional themes and motifs in British twenty-first-century television advertising campaigns. Folk Life - Journal of Ethnological Studies, 48 (1). pp. 48-62. ISSN 0430-8778 (Print), 1759-670X (Online) (doi:https://doi.org/10.1179/043087710X12610655423645)