adoption preparedness

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

competence

Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)

consumer-based brand equity (CBBE)

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

customer engagement behaviors

Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)

customer satisfaction

Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)

Higher Education service

Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)

human capital

Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)

positive emotions

Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)

social media marketing

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

technology service bundles

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

unified theory of acceptance and use of technology (UTAUT)

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

WeChat marketing

Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)