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Number of items: 2.

H

Huo, Wenjin ORCID logoORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele (2025) Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness. European Journal of Marketing (EJM). pp. 1-42. ISSN 0309-0566 (Print), 1758-7123 (Online) (doi:10.1108/EJM-10-2023-0783)

M

Malhotra, Neeru ORCID logoORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)

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