Browse by Journal Title
H
Huo, Wenjin ORCID: https://orcid.org/0009-0000-8252-4606 and Filieri, Raffaele
(2025)
Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness.
European Journal of Marketing (EJM).
pp. 1-42.
ISSN 0309-0566 (Print), 1758-7123 (Online)
(doi:10.1108/EJM-10-2023-0783)
M
Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen
(2022)
Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context.
European Journal of Marketing (EJM), 57 (2).
pp. 562-598.
ISSN 0309-0566 (Online)
(doi:10.1108/EJM-05-2021-0345)
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