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Malhotra, Neeru ORCID: https://orcid.org/0000-0002-1351-9202, Frech, Bernadette, Leeflang, Peter S.H., Kim, Young-Ah and Higson, Helen (2022) Understanding how satisfactory service relationships can be mutually beneficial in the Higher Education context. European Journal of Marketing (EJM), 57 (2). pp. 562-598. ISSN 0309-0566 (Online) (doi:10.1108/EJM-05-2021-0345)