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Mare, Zivai Machaka ORCID: https://orcid.org/0000-0002-9742-3602 and Dogru Dastan, Humeyra ORCID: https://orcid.org/0000-0002-3595-1274 (2026) Internal marketing of sustainability: nonmanagerial employees' perspectives in the hospitality sector. Business Strategy and the Environment (BSE). pp. 1-18. ISSN 0964-4733 (Print), 1099-0836 (Online) (doi:10.1002/bse.71174)