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Functional brand image
Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Sap, Serap
(2018)
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image.
Asia Pacific Journal of Marketing and Logistics, 30 (5).
pp. 1222-1238.
ISSN 1355-5855
(doi:https://doi.org/10.1108/APJML-10-2017-0257)
Guerrilla marketing
Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Sap, Serap
(2018)
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image.
Asia Pacific Journal of Marketing and Logistics, 30 (5).
pp. 1222-1238.
ISSN 1355-5855
(doi:https://doi.org/10.1108/APJML-10-2017-0257)
Information acceptance model (IACM)
Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Sap, Serap
(2018)
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image.
Asia Pacific Journal of Marketing and Logistics, 30 (5).
pp. 1222-1238.
ISSN 1355-5855
(doi:https://doi.org/10.1108/APJML-10-2017-0257)
Social media
Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Sap, Serap
(2018)
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image.
Asia Pacific Journal of Marketing and Logistics, 30 (5).
pp. 1222-1238.
ISSN 1355-5855
(doi:https://doi.org/10.1108/APJML-10-2017-0257)
Symbolic brand image
Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Sap, Serap
(2018)
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image.
Asia Pacific Journal of Marketing and Logistics, 30 (5).
pp. 1222-1238.
ISSN 1355-5855
(doi:https://doi.org/10.1108/APJML-10-2017-0257)