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Gökerik, Mehmet, Gürbüz, Ahmet, Erkan, Ismail, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Sap, Serap (2018) Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30 (5). pp. 1222-1238. ISSN 1355-5855 (doi:https://doi.org/10.1108/APJML-10-2017-0257)

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