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Yoon, Hyunsun ORCID: 0000-0001-5679-3335 and Powell, Helen
(2011)
Older consumers and celebrity advertising.
Ageing & Society, 32 (8).
pp. 1319-1336.
ISSN 0144-686X (Print), 1469-1779 (Online)
(doi:https://doi.org/10.1017/S0144686X1100095X)