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Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Powell, Helen (2011) Older consumers and celebrity advertising. Ageing & Society, 32 (8). pp. 1319-1336. ISSN 0144-686X (Print), 1469-1779 (Online) (doi:10.1017/S0144686X1100095X)

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