Article

Zhang, Bowen, Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903, Mo, Linlin and Huang, Xiaotong (2022) Brand Recognition, Interdepartmental Conflict, and Performance: An Investigation of Porter's Differentiated Competitive Strategy Implementation in a Large Chinese Automobile Company. Sustainability, 14 (20). pp. 13546-13560. ISSN 2071-1050 (doi:10.3390/su142013546)

Book Section

Wang, Dian ORCID: https://orcid.org/0000-0003-1162-4903 and Zhang, Bowen (2025) Chapter 6. Beyond the horizon of city branding and city marketing: definition and classifications of city image advertising in China from scholars and practitioners perspectives. In: Kavaratriz, Mihalis and Deffner, Alex, (eds.) City Branding: Concepts and Tools for Reputation Management and Tourism Development. Edward Elgar Publishers - Elgar Online, Cheltenham, UK; Northampton, Massachusetts, US, pp. 79-94. ISBN 978-1035347537; 978-1035347544 (doi:10.4337/9781035347544.00013)