Article

Nguyen, Truc ORCID: https://orcid.org/0000-0002-3360-819X, Zakarneh, Mahmoud, McDonald, Matthew and Amankwah-Amoah, Joseph (2025) Reconceptualizing ethical leadership for the Global South: an institutional logics perspective. The Leadership Quarterly: An International Journal of Political, Social and Behavioral Science. ISSN 1048-9843 (Print), 1873-3409 (Online) (In Press)

Conference or Conference Paper

Zakarneh, Mahmoud, Zakarneh, Abdelhadi, Yu, Xueyang and Nguyen, Truc ORCID: https://orcid.org/0000-0002-3360-819X (2025) The dark side of AI-driven personalisation. Consumer resistance and scepticism in marketing communications: a study of Chinese consumers. In: Corporate and Marketing Communications Conference (CMC) 2025, 15th - 16th April, 2025, Birmingham Business School, University of Birmingham.

Zakarneh, Mahmoud and Nguyen, Truc ORCID: https://orcid.org/0000-0002-3360-819X (2025) Transforming customer engagement: the impact of AI on Cars24 UAE's Marketing Communications. In: 29th International Conference on Corporate and Marketing Communications (CMC2025), 15th - 16th April, 2025, Birmingham Business School, University of Birmingham.