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Zakarneh, Mahmoud and Nguyen, Truc ORCID: https://orcid.org/0000-0002-3360-819X (2025) Transforming customer engagement: the impact of AI on Cars24 UAE's Marketing Communications. In: 29th International Conference on Corporate and Marketing Communications (CMC2025), 15th - 16th April, 2025, Birmingham Business School, University of Birmingham. (In Press)