Wilson, Jonathan A. J. (2015) Brand Islam and the marketing of Muslim ethics to a global audience. In: Ali, Abbas J., (ed.) Handbook of Research on Islamic Business Ethics. Research Handbooks in Business and Management . Edward Elgar Publishing, Cheltenham, UK, pp. 143-161. ISBN 9781781009444 (doi:10.4337/9781781009451)

Eckhardt, Giana M., Belk, Russell W. and Wilson, Jonathan A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31 (7-8). pp. 807-826. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:10.1080/0267257X.2014.989890)

Wilson, Jonathan A. J. and Abdul Rahman, Zuriah (2014) Islamic perspectives on risk and insurance marketing. In: Harrison, Tina and Estelami, Hooman, (eds.) The Routledge Companion to Financial Services Marketing. Routledge Companions . Routledge, Oxford, UK, pp. 411-422. ISBN 9780415829144

Baron, Katie, Wood, Hannah and Wilson, Jonathan A. J. (2014) Inconspicuous consumption. Other. Stylus, London / New York.

Wilson, Jonathan A. J. (2013) The trouble with religiosity constructs [Editorial]. Journal of Islamic Marketing, 4 (2). ISSN 1759-0833 (doi:10.1108/jima.2013.43204baa.001)

Wilson, Jonathan A. J. (2012) The brand stakeholder approach – broad and narrow-based views to managing consumer-centric brands. In: Kapoor, Avinash and Kulshrestha, Chinmaya, (eds.) Branding and Sustainable Competitive Advantage: Building Virtual Presence. IGI Global, Hershey, PA, USA, pp. 136-160. ISBN 9781613501719 (doi:10.4018/978-1-61350-171-9.ch009)

Wilson, Jonathan A. J. (2011) Refining Islamic scholarship: through harmonising with postmodern social sciences. Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences, 7. pp. 3-10. ISSN 1675-5936

AlMakrami, Ali H. and Wilson, Jonathan A. J. (2010) A view of Muslim consumer-based brand equity: the elephant in the room. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)