brand evaluation

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

brand personality

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

branding

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

consumer behaviour

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

cross-culture

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

financial public relations

Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.

social media newsrooms

Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.

stakeholder analysis

Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.

user generated content

Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.

Web 2.0

Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.