Book Section

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

Conference or Conference Paper

Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)