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Items where Author is "Shanza, Noreen"

Items where Author is "Shanza, Noreen"

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customer-brand relationship E-brand experience electronic word of mouth post corona virus disease social media marketing activities
Number of items: 5.

customer-brand relationship

Shanza, Noreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) The impact of social media marketing on customer-brand relationship: a post-COVID-19 analysis. International Journal of Marketing, Communication and New Media (IJMCNM), 13 (24). pp. 69-91. ISSN 2182-9306 (Online) (doi:10.54663/2182-9306)

E-brand experience

Shanza, Noreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) The impact of social media marketing on customer-brand relationship: a post-COVID-19 analysis. International Journal of Marketing, Communication and New Media (IJMCNM), 13 (24). pp. 69-91. ISSN 2182-9306 (Online) (doi:10.54663/2182-9306)

electronic word of mouth

Shanza, Noreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) The impact of social media marketing on customer-brand relationship: a post-COVID-19 analysis. International Journal of Marketing, Communication and New Media (IJMCNM), 13 (24). pp. 69-91. ISSN 2182-9306 (Online) (doi:10.54663/2182-9306)

post corona virus disease

Shanza, Noreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) The impact of social media marketing on customer-brand relationship: a post-COVID-19 analysis. International Journal of Marketing, Communication and New Media (IJMCNM), 13 (24). pp. 69-91. ISSN 2182-9306 (Online) (doi:10.54663/2182-9306)

social media marketing activities

Shanza, Noreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) The impact of social media marketing on customer-brand relationship: a post-COVID-19 analysis. International Journal of Marketing, Communication and New Media (IJMCNM), 13 (24). pp. 69-91. ISSN 2182-9306 (Online) (doi:10.54663/2182-9306)

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