Items where Author is "Shanza, Noreen"
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Article
Shanza, Noreen, Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2025)
The impact of social media marketing on customer-brand relationship: a post-COVID-19 analysis.
International Journal of Marketing, Communication and New Media (IJMCNM), 13 (24).
pp. 69-91.
ISSN 2182-9306 (Online)
(doi:10.54663/2182-9306)