altruism

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

American millennials

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

co-consumption

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

co-creation

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

donation

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

Live-Streaming

Bowie, Laura ORCID: https://orcid.org/0000-0002-9084-2142, Phairor, Klairoong Hawa, Yang, Chen, Sun, Yan, Murekian, Octavio and Liu, Xiaoqin (2023) Live Streaming, the new digital sphere for co-creation and co-consumption: opportunities and challenges. In: AM2023 From Revolution to Revolutions, 3rd - 6th July 2023, University of Birmingham. (Unpublished)

self-congruity

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

social influence

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)

social media marketing

Theobald, Sarah and Phairor, Klairoong Hawa (2022) Exploring the factors that influence American millennial women's donation intent in non-profit social media marketing. In: 2022 AMA Marketing and Public Policy Conference, 9th - 11th June 2022, Austin, TX. (Unpublished)