festive seasons

Phethean, Grace and Phairor, Klairoong (2022) The role of visual and auditory senses on impulse buying during festive seasons. In: AM Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5th - 7th July 2022, University of Huddersfield. (Unpublished)

Higher Education marketing

Murekian, Octavio, Phairor, Klairoong and Sudarshan, Surabil (2025) Balancing the scales: a reflection on technical and meta-skills in Higher Education. Compass: Journal of Learning and Teaching, 18 (1). pp. 18-21. ISSN 2044-0081 (doi:10.21100/compass.v18i1.1587)

impulse buying

Phethean, Grace and Phairor, Klairoong (2022) The role of visual and auditory senses on impulse buying during festive seasons. In: AM Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5th - 7th July 2022, University of Huddersfield. (Unpublished)

live streaming

Yang, Chen, Phairor, Klairoong, Sun, Yan and Liu, Xiaoqin (2023) 'I just need one more rose.’ Gift-giving on TikTok live streaming. In: Academy of Marketing Annual Conference 2023, July 3rd - 6th, 2023, University of Birmingham. (Unpublished)

meta-skills

Murekian, Octavio, Phairor, Klairoong and Sudarshan, Surabil (2025) Balancing the scales: a reflection on technical and meta-skills in Higher Education. Compass: Journal of Learning and Teaching, 18 (1). pp. 18-21. ISSN 2044-0081 (doi:10.21100/compass.v18i1.1587)

sensory marketing

Phethean, Grace and Phairor, Klairoong (2022) The role of visual and auditory senses on impulse buying during festive seasons. In: AM Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5th - 7th July 2022, University of Huddersfield. (Unpublished)

technical skills

Murekian, Octavio, Phairor, Klairoong and Sudarshan, Surabil (2025) Balancing the scales: a reflection on technical and meta-skills in Higher Education. Compass: Journal of Learning and Teaching, 18 (1). pp. 18-21. ISSN 2044-0081 (doi:10.21100/compass.v18i1.1587)

TikTok

Yang, Chen, Phairor, Klairoong, Sun, Yan and Liu, Xiaoqin (2023) 'I just need one more rose.’ Gift-giving on TikTok live streaming. In: Academy of Marketing Annual Conference 2023, July 3rd - 6th, 2023, University of Birmingham. (Unpublished)

virtual gift-giving

Yang, Chen, Phairor, Klairoong, Sun, Yan and Liu, Xiaoqin (2023) 'I just need one more rose.’ Gift-giving on TikTok live streaming. In: Academy of Marketing Annual Conference 2023, July 3rd - 6th, 2023, University of Birmingham. (Unpublished)