Conference or Conference Paper

Yang, Chen, Phairor, Klairoong, Sun, Yan and Liu, Xiaoqin (2023) 'I just need one more rose.’ Gift-giving on TikTok live streaming. In: Academy of Marketing Annual Conference 2023, July 3rd - 6th, 2023, University of Birmingham. (Unpublished)

Phethean, Grace and Phairor, Klairoong (2022) The role of visual and auditory senses on impulse buying during festive seasons. In: AM Academy of Marketing Conference 2022: Marketing: The Fabric of Life, 5th - 7th July 2022, University of Huddersfield. (Unpublished)