Items where Author is "Ndofirepi, Elizabeth"
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Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2020)
Marketing mix in a heterogenous higher education market: a case of Africa.
In: Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
, Maringe, Felix and Hinson, Robert, (eds.)
Understanding the Higher Education Market in Africa.
Routledge Studies in Marketing
.
Routledge, Oxfordshire, UK.
ISBN 978-0367344382