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Items where Author is "Mwebesa, Christine"

Items where Author is "Mwebesa, Christine"

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advertising Africa branding higher education marketing practice
Number of items: 6.

advertising

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Africa

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

branding

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

higher education

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

marketing

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

practice

Kieu, Tai, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

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